Have you tried to visit your favorite shop only to find out it is temporarily closed and giving you no warning about it? It is frustrating right? You have spent some time and probably a little cost of money just to go there only to find out that it is close. There is a chance that they might lose you as a customer. In SEO, a poor web hosting can result to a temporary shutdown of your website and your SEO efforts might be hindered because of it.
The spiders won’t crawl
The main purpose of search engine web spiders is to find all the web pages that exist in the world wide web. These spiders will get information about your website and save it to the search engines database. The data collected about your website will determine your page ranking which means if no data will be taken about your website, This also mean that the you will be removed from the index and your SEO efforts will be affected tremendously. On the other hand, if you have a good web hosting service, the chances of your server being down is low. This means that spiders will be able to crawl to your web pages effectively. This is the most important reason why a good web hosting is very important not just in SEO.
3 Characteristics of a good web hosting service
While you are actually creating your web site is the right time to be sure that some basic SEO points are taken care of. It is a lot easier to add these important elements while the site is in the design stage than it is to have to go back later and add them. You don’t want to find out when you have submitted your site to search engines that you are missing some important tags or elements that will get you better ranking.
One basic item that is often overlooked is the name you give to each of the pages on your site. It is very important that every page doesn’t have the same name. This makes a search engine bot think that every page is the same. Make sure you name each page with a title that is relevant to what is on the page. If your page is about widgets, then make sure that the word ‘widget’ is in the title. And don’t forget those title tags.
Another important tag that is often overlooked is the alt tag. This tag is attached to every image on your site, and it is the one that shows a small text box when you place your cursor over the image. Search engines want to see these tags on every image. Forgetting them will lower your rank.
Don’t use an image instead of text. Search engines can’t read an image, so if you are using a little icon or pic for one of your navigation buttons, then the search engine bot will not be able to follow the link to the next page. It will register this as bad navigation, and again, this can lower your rank.
Try to stay away from flash. It may look really cool, but it is problematic for search engines, and for a lot of potential visitors as well. There are still a lot of people out there with slow computers or slow Internet connections that will not stick around to see a flash page load. Anything you can do to keep your pages loading faster is a good idea.
Take your time with your META tags. Make sure that they match each page. You do not want to have a bunch of keywords in a page’s META tags that do not correspond to text on the page. You want to make sure that the page description is not too long. Just make sure that your tags match your page.
Taking the time to keep track of the little things during the design of your site can save you a lot of headaches later.